As in previous years, Symposium guests will receive the NGF’s debut presentation of the State of the Game and Business of Golf, including a dive into emerging trends, engagement and investment. We’ll be sharing both a broad and granular look at supply and demand, and the golf economy’s search for equilibrium. We’ll take a fascinating look back at the last decade in golf, as well as what the future may hold for the golf business over the next 10 years.

This new decade calls for the golf course business to face up to one of its biggest challenges and opportunities, delivering a customer experience that attracts and retains players of all ages in a world of so many choices. How do the best companies (and recreational activities) compete for the time, loyalty and spending of customers and prospects?

We’re delighted to have Dave Ridley, former Chief Marketing Officer of Southwest Airlines, joining us to help answer that question.

Drawing on 27 years of senior executive experience at an airline synonymous with friendly hospitality and personality, Dave will share how Southwest built a culture of personal service that has driven customer loyalty and financial success with no equal in the history of the airline industry. The principles and practices that Southwest follows can be translated to any business.

With golf’s customer experience opportunity at hand, discover how the NGF is reshaping the way beginning adult golfers are introduced and embraced by the game through its experiential WELCOME2GOLF program.

For those who choose to spend their time with us, we are dedicated to making The Symposium the most valued 24 hours of your business year.