The golf industry's premier intelligence briefing

The NGF Symposium is an intimate, invitation-only event, where guests will hear presentations from NGF and outside speakers as part of an agenda designed to make them the best informed executives in golf.

In addition to NGF’s State of the Industry and more “only at the Symposium” content, the 2020 event will feature a conversation with very special guest…

George W. Bush

43rd President of the United States

George W. Bush served as President of the United States of America from 2001-2009. As Commander in Chief, President Bush worked to expand freedom, opportunity, and security at home and abroad. His Administration reformed America’s education system, restored robust private-sector economic growth and job creation, protected our environment, and pursued a comprehensive strategy to keep America safe after the terrorist attacks on September 11, 2001.

He has authored three bestselling books and founded the George W. Bush Presidential Center in Dallas with former First Lady Laura Bush. President Bush and Laura are the parents of twin daughters, Barbara and Jenna, and proud grandparents of Margaret Laura “Mila” and Poppy Louise Hager.


Also at this year's Symposium

As in previous years, Symposium guests will receive the NGF’s debut presentation of the State of the Game and Business of Golf, including a dive into emerging trends, engagement and investment. We’ll be sharing both a broad and granular look at supply and demand, and the golf economy’s search for equilibrium. We’ll take a fascinating look back at the last decade in golf, as well as what the future may hold for the golf business over the next 10 years.

This new decade calls for the golf course business to face up to one of its biggest challenges and opportunities, delivering a customer experience that attracts and retains players of all ages in a world of so many choices. How do the best companies (and recreational activities) compete for the time, loyalty and spending of customers and prospects?

Dave RidleyWe’re delighted to have Dave Ridley, former Chief Marketing Officer of Southwest Airlines, joining us to help answer that question.

Drawing on 27 years of senior executive experience at an airline synonymous with friendly hospitality and personality, Dave will share how Southwest built a culture of personal service that has driven customer loyalty and financial success with no equal in the history of the airline industry. The principles and practices that Southwest follows can be translated to any business.

With golf’s customer experience opportunity at hand, discover how the NGF is reshaping the way beginning adult golfers are introduced and embraced by the game through its experiential WELCOME2GOLF program.

For those who choose to spend their time with us, we are dedicated to making The Symposium the most valued 24 hours of your business year.

 

What industry executives are saying...

"Meeting content was right on target and well presented. Nice variety of topics and speakers and styles, with focus on golf business as the key. Very efficient production - no wasted time. Great setting. I wish I could have stayed for Nine and Wine, which would have been a good way to talk more about what was presented during the meeting."
"Really enjoy the on course data and opportunity to meet others in industry that I don't normally deal with."
"I feel that the topics most directly impacting the golf industry (golf participation, rounds played, off-course trends, etc.) are especially critical to analyze, present and discuss right now given the overall health and vitality of the game."
“This was my first symposium and I was so glad I attended! The content shared and the networking opportunities were outstanding. I actually would have liked to have had more!”
“Great event, what a lovely setting for a meeting. Efficient and the networking opportunities are excellent. I appreciate the opportunity to cross paths with so many varying industry stakeholders.”
"Meeting content was right on target and well presented. Nice variety of topics and speakers and styles, with focus on golf business as the key. Very efficient production - no wasted time. Great setting.”

Join us at the Four Seasons Las Colinas in...


Content from past Symposia